Style & Advertisements: March Wedding Invitation #2
Saturday, March 17, 2012 at 4:14PM
Marnie in 1950s, Letterpress, advertisement, invitation, letterpress invitation, linocut, linoleum, mad men, mad men invitation, tattoo, wedding, wedding invitation

We're still reveling in wedding season here at Monkey-Rope Press!

It was a real pleasure to collaborate with the couple on this month's second invitation project. Both partners had a clearly articulated aesthetic: inspired by Mad Men, they wanted an invitation that was reminiscent of print ads in the 1950s, but with details that reflected their modern fashion (tattoos, etc). While Monkey-Rope Press's linoleum-cut print method cannot duplicate the distinctive watercolor illustrations of so many 1950s ads, I was able to use the composition and typographic design of some mid-century advertisements as a launching off point for my own design.

Printed on a concrete-gray cover stock paper, these 5-color, 2-sided 8.5" x 11" invitations were printed at Evanston Print and Paper Shop on a Vandercook proof press using hand-carved linoleum blocks, including hand-carved text. Three cheers and great happiness to Carl & Ashleigh!

Article originally appeared on Monkey-Rope Press (http://monkeyropepress.squarespace.com/).
See website for complete article licensing information.